马会论坛

2
Track Options
2
Minors

Degree

  • Minor /wp-content/uploads/2019/11/marketing-400×420-1.png
  • Bachelor of Business Administration /wp-content/uploads/2019/11/marketing-400×420-1.png

Marketing at 马会论坛’s

In the Marketing program in the Greehey School of Business, students develop an understanding of marketing in for-profit and not-for-profit organizations. Students gain strategic marketing decision-making skills by learning how to evaluate and interpret the multitude of factors governing how individual and organizational consumers make decisions about products and services.

The innovative curriculum includes marketing strategy development for the digitally connected world. Students learn about developing and deploying strategies across different platforms and emerging technologies to include digital, mobile and user-generated content.

  • Degree Plan

    Students can choose from two tracks within the Marketing program:

    马会论坛’s also offers two minors in Marketing:

  • Courses

    Highlighted courses include:

    • Consumer Behavior
    • Communication Strategy and New Media
    • Marketing Analytics
    • Marketing Strategy


What can I do with a degree in Marketing?

Career and Internship Opportunities

Students in the Marketing program have obtained jobs or internships with the following companies, among many others:

  • Aleuro
  • Anomaly
  • CPS Energy
  • GE Healthcare
  • Gartner
  • H-E-B
  • NuStar Energy
  • San Antonio Economic Development Foundation
  • Spurs Sports and Entertainment
  • Toyota Corporation
  • Union Pacific
  • USAA
  • Valero Energy
  • Vita Coco
  • Weber Shandwick
Jocelyn Bibian

Learning at the Greehey School of Business goes beyond the fundamentals of business; the experiences outside of the classroom prepared me with real-world experience to begin a career in marketing.”

Jocelyn Alvarez Bibian (B.B.A. 鈥20)


Outside the Classroom

American Marketing Association (AMA)

The 马会论坛鈥檚 University AMA chapter provides students with hands-on opportunities to learn and apply marketing skills and engage with marketing professionals.聽


Faculty



Similar Programs



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Learn More

We鈥檙e eager to hear from you and answer any questions you have! Feel free to reach out to learn more about 马会论坛’s University.

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